Work

We designed a set of 67 lesson icons for Chesapeake Bay Outward Bound School. In addition, we refreshed the user interface for the their online lesson finder.

Blumer CPAs help creative entrepreneurs know their accounting and tax numbers. The custom-designed wordmark celebrates the firm’s sophisticated yet creative personality.

The shirt that explains how to grill a steak correctly! Preseasoned, charcoal grilled, medium-rare.

The process diagram for surviving the pandemic celebrates the unbroken human spirit! Inspired by CDC and WHO guidelines, this design walks you through the steps of surviving this difficult time. Stay in the fight! Be a Pandemic Survivor!

Coaching app for Skill Capped, the web-based learning platform for League of Legends, Valorant, and more. The styling is inspired by the HUD interface found in contemporary video games!

Personal project telling the story of Anakin Skywalker’s downward spiral.

Since 2015, I've been developing custom iconography for Goodnature – the global market leader for commercial juice presses.

Since 2014, I've been developing custom iconography for Tripbam – the disruptive hotel rate shopping service.

This isometric diagram depicts the process of beer pasteurization. This project included an interactive and printed version.

The cloud-based ad management software Ad Sales Genius was looking for a t-shirt design to create intrigue and connect with their audience on a deeper level. I was able to help, by creating a custom Instruction Map that depicted the ad sales process. Starting with the sales team and continuing to production and accounting, this intricate flow chart shows all the steps involved.

Rich's provides a wide array of food products, menu ideas and back-of-house training, to grocery stores, restaurants, hospitals, schools and more. I developed a custom icon system – working with digital marketing and development agency, Cypress North.

Cypress North, a digital marketing and development agency I work with from time to time, needed help relaunching their client's web presence. Acting as the design lead, I developed the positioning strategy and visual identity Brock, Schechter + Polakoff, a Buffalo-based CPA firm. Our goal was to project the feeling of balance and capture the personality of the team: a diverse group of experts who take a step back to find out what headwinds their clients are facing – working closely with them, side-by-side, to solve unique challenges in a personable way.

This diagram explains the juice production process in a commercial kitchen using the Goodnature X-1 cold-pressed juicer. This isometric diagram proved to be the best-converting resource ever created for the Goodnature blog.

I had the great privilege of working with Oven Bits on their content + commerce platform: Pivot. As an integrated team member, I helped with the user experience and interface design on native iOS and Android apps for Lush Cosmetics, Imprint Edition and Rainbow Shops.

This recipe diagram shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography.

Re-live the end of prohibition with this protest poster, complete with an embedded moonshine distillation process diagram and other fun 1930’s references. The design is brought to life with detailed art deco-inspired line work – tying back to the glamorous look of the Gatsby era.

Tripbam is a web-based hotel rate shopping service that capitalizes on rate fluctuations – allowing its users to select a cluster of hotels. Their Instruction Map served a specific purpose: Clarify their unique positioning within the hotel booking industry.

Goodnature, the world leader in cold-press equipment, was looking for a way to connect with their customers and thank them for their past purchases. I was hired to develop a process diagram to depict the process of creating cold-pressed juice.

Happy Cows Group Share is a cooperative in which buyers form groups to bulk purchase locally raised meat. I designed the identity to look refined yet approachable. A grazing cow has cutlines to convey the company’s purpose at a glance.

Inspired by the Judgmental Maps series, this Dallas map highlights significant areas within the city through the combination of architectural landmarks and icons. The design avoids clunky text descriptors and ensures orientation through a DART (Dallas Area Rapid Transit) diagram along with key highways.

The homebrew scene is rapidly evolving and there is a growing need for visual distinction – even at the smallest level. I helped develop the personal brand of residential brewer Myke Welch. A unique identity was created by using location references as well as a custom mascot design.