Work

Logo Catalog

Anchoring companies in the hearts and minds of customers, partners, and employees.

  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Mixed
Goodnature Iconography
An icon set for Goodnature – the global market leader for commercial juice presses.

Goodnature Iconography

Since 2015, I've been developing custom iconography for Goodnature – the global market leader for commercial juice presses.
  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial
Tripbam Iconography
An icon set for Tripbam – a web-based hotel rate shopping service.

Tripbam Iconography

Since 2014, I've been developing custom iconography for Tripbam – the disruptive hotel rate shopping service.
  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Tech

Outward Bound California

An outdoor education school changing lives through challenge and discovery.

  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Nonprofit

Tripbam

A web-based hotel rate shopping service that optimizes bookings for corporate travelers.

  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Tech

Goodnature

The leader in commercial juicing equipment with a mission to bring out the best of nature.

  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial

Vision 2

An online giving engagement platform for churches.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Tech

Thriveal RE

A promotional campaign for Thriveal – a community of entrepreneurial CPAs.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Professional Services

BitDashboard

The virtual currency command center – giving traders an edge in today’s cryptoconomy.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Financial

JuiceCon

The annual conference for juicing professionals – providing revitalizing insights and actionable takeaways.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment

Juicing Companion

A 160-page book with flavor pairings, nutritional information, and recipe ideas for cold-pressed juice.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Food & Drink

Pie Ranch

An educational non-profit looking to help people reach a deeper understanding of food and farming.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Nonprofit

Cry of the advisor

A visual system to portrait the process of becoming an advisor – the educational curriculum for Deeper Weekend 2018.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment
How pasteurization works
This isometric diagram depicts the process of beer pasteurization.

How pasteurization works

This isometric diagram depicts the process of beer pasteurization. This project included an interactive and printed version.
  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial

Carver Pump

A centrifugal pump manufacturer with an eighty-year history – made in the USA.

  • Year: 2017
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial

Geo

An Australian software company building productivity tools for a mobile workforce.

  • Year: 2017
  • Agency: Chris Vogel Design
  • Sector: Tech
Ad Sales Life
Instruction Map depicting the ad sales process.

Ad Sales Life

The cloud-based ad management software Ad Sales Genius was looking for a t-shirt design to create intrigue and connect with their audience on a deeper level. I was able to help, by creating a custom Instruction Map that depicted the ad sales process. Starting with the sales team and continuing to production and accounting, this intricate flow chart shows all the steps involved.
  • Year: 2017
  • Agency: Chris Vogel Design
  • Sector: Tech
Rich’s Iconography
An icons set for Rich's – a global food products company.

Rich’s Iconography

Rich's provides a wide array of food products, menu ideas and back-of-house training, to grocery stores, restaurants, hospitals, schools and more. I developed a custom icon system – working with digital marketing and development agency, Cypress North.
  • Year: 2017
  • Agency: Cypress North
  • Sector: Commercial & Industrial
Brock, Schechter + Polakoff
A Buffalo-based CPA firm – solving unique challenges in a personable way.

Brock, Schechter + Polakoff

Cypress North, a digital marketing and development agency I work with from time to time, needed help relaunching their client's web presence. Acting as the design lead, I developed the positioning strategy and visual identity Brock, Schechter + Polakoff, a Buffalo-based CPA firm. Our goal was to project the feeling of balance and capture the personality of the team: a diverse group of experts who take a step back to find out what headwinds their clients are facing – working closely with them, side-by-side, to solve unique challenges in a personable way.
  • Year: 2017
  • Agency: Cypress North
  • Sector: Professional Services

Superbad Hit Lab

A provider of immersive event experiences with an "analog over digital" approach.

  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment
Cold-Pressed Kitchen Layout
An isometric diagram explaining the juice production process.

Cold-Pressed Kitchen Layout

This diagram explains the juice production process in a commercial kitchen using the Goodnature X-1 cold-pressed juicer. This isometric diagram proved to be the best-converting resource ever created for the Goodnature blog.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial
Pivot
A content + commerce platform for iOS and Android.

Pivot

I had the great privilege of working with Oven Bits on their content + commerce platform: Pivot. As an integrated team member, I helped with the user experience and interface design on native iOS and Android apps for Lush Cosmetics, Imprint Edition and Rainbow Shops.
  • Year: 2016
  • Agency: Oven Bits
  • Sector: Tech
Banh Mi Salad
A recipe diagram depicting the process of making a Banh Mi Salad – illustrating ingredient relationships and plating.

Banh Mi Salad

This recipe diagram shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
Repeal The 18th Amendment
This poster design celebrates the end of prohibition.

Repeal The 18th Amendment

Re-live the end of prohibition with this protest poster, complete with an embedded moonshine distillation process diagram and other fun 1930’s references. The design is brought to life with detailed art deco-inspired line work – tying back to the glamorous look of the Gatsby era.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment

Cypress North

A digital agency that merges software development and digital marketing into a seamless experience.

  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Professional Services
The best rate imaginable
A web-based hotel rate shopping service that capitalizes on rate fluctuations

The best rate imaginable

Tripbam is a web-based hotel rate shopping service that capitalizes on rate fluctuations – allowing its users to select a cluster of hotels. Their Instruction Map served a specific purpose: Clarify their unique positioning within the hotel booking industry.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Tech
Bring out the best of nature
A process diagram visualizing the process of extracting juice from produce.

Bring out the best of nature

Goodnature, the world leader in cold-press equipment, was looking for a way to connect with their customers and thank them for their past purchases. I was hired to develop a process diagram to depict the process of creating cold-pressed juice.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial

Jeter Melder

A small yet focused legal team that solves complex challenges for clients who like to be involved.

  • Year: 2015
  • Agency: Chris Vogel Design
  • Sector: Professional Services
Happy Cows Group Share
A coop in which buyers form groups to bulk purchase locally raised meat.

Happy Cows Group Share

Happy Cows Group Share is a cooperative in which buyers form groups to bulk purchase locally raised meat. I designed the identity to look refined yet approachable. A grazing cow has cutlines to convey the company’s purpose at a glance.
  • Year: 2015
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
Take Time For Dallas Map
Inspired by the Judgmental Maps series, this Dallas map highlights significant areas within the city.

Take Time For Dallas Map

Inspired by the Judgmental Maps series, this Dallas map highlights significant areas within the city through the combination of architectural landmarks and icons. The design avoids clunky text descriptors and ensures orientation through a DART (Dallas Area Rapid Transit) diagram along with key highways.
  • Year: 2014
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment

Bizfi

A financial marketplace – offering funding options that go far beyond traditional bank loans.

  • Year: 2014
  • Agency: Dotvita
  • Sector: Financial
Myke Welch
Personal brand for Ohio-based home brewer.

Myke Welch

The homebrew scene is rapidly evolving and there is a growing need for visual distinction – even at the smallest level. I helped develop the personal brand of residential brewer Myke Welch. A unique identity was created by using location references as well as a custom mascot design.
  • Year: 2014
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
Fotostation
Norway-based Fotostation is a professional-grade image management software that helps photographers optimize their workflow.

Fotostation

Norway-based Fotostation is a professional-grade image management software that helps photographers optimize their workflow. With a focus on blazing speed and automation tools, we designed a brand identity that emphasized efficiency and built trust in the photographer community. A simple aesthetic with highly refined typography allowed the carefully crafted messaging to shine.
  • Year: 2014
  • Agency: Dotvita
  • Sector: Tech

Danny Shane

An Austin-based cycling apparel brand with a retrospective appeal and progressive ambitions.

  • Year: 2013
  • Agency: Dotvita
  • Sector: Consumer Goods
Estuary Applications
A software development company for companies that want to affect positive change in the world.

Estuary Applications

Estuary Applications builds long-lasting, web-based software for companies that want to affect positive change in the world. They require all of their clients have a meaningful mission that isn't exclusively profit-driven. To capture this unique aspect of the business, we designed an identity with an artisan feel. We really wanted the balance the sophistication of their products with the human focus of their guiding principals. At a glance, it should be very clear: Estuary makes “handmade” software by real, skilled craftsmen.
  • Year: 2013
  • Agency: Dotvita
  • Sector: Tech
Vitacons
An icon set with a three-quarter perspective that pops off the page and gives a design more personality.

Vitacons

An icon set with a three-quarter perspective that pops off the page and gives a design more personality.
  • Year: 2012
  • Agency: Chris Vogel Design
  • Sector: Mixed
Key Ring
The mobile app for keeping loyalty and membership cards in one place.

Key Ring

Key Ring is the mobile app for keeping loyalty and membership cards in one place. We designed their logo, first generation marketing site, mobile experience, and web application. After Key Ring was acquired by Gannett in 2012, they hired Dotvita to reimagine their web presence. We worked together with their in-house marketing team to develop a design that was able to handle a growing product/service offering and speak to a more focused target demographic.
  • Year: 2012
  • Agency: Dotvita
  • Sector: Tech

Reliq

A pet grooming brand with a unique advantage over its competition.

  • Year: 2011
  • Agency: Dotvita
  • Sector: Consumer Goods
Dallas United
The Dallas United soccer club helps people experiencing homelessness get back on their feet.

Dallas United

The Dallas United soccer club helps people experiencing homelessness get back on their feet by engaging them in competitive team-based activities. The club is part of a national league that has been tremendously successful. We donated our design services to ensure the club had a strong, recognizable mark.
  • Year: 2011
  • Agency: Dotvita
  • Sector: Nonprofit
Dotvita
Dallas-based interactive design agency I co-founded in 2010.

Dotvita

Before Chris Vogel Design, I co-founded the interactive design agency Dotvita in Dallas, Texas. Our goal was to create people-friendly experiences for clients who are deeply passionate about their own customers. Dotvita was profitable from the beginning and 2014 was our biggest sales year ever. In 2015, Dotvita closed its doors, at which point I set out to start something new.
  • Year: 2010
  • Agency: Dotvita
  • Sector: Professional Services

Alfra Vico

A high-end yacht brand with classic, Italian elegance designed to wow Middle-Eastern investors.

  • Year: 2008
  • Agency: Winntech
  • Sector: Commercial & Industrial