Building a better business

Instead of the traditional business canvas, we took a novel approach: a gameboard in which various parts of the journey are unlocked. We used gamification to make the learning experience more engaging. Players walk through multiple business components and build their strategy for success.

During the workshop, attendees are asked to take an honest look at their own firms and find opportunities to improve. A 170-page workbook, including an assessment questionnaire, was developed to support the evaluation process.