Branding,
Web Design
& Infographics
for Lean B2B

At the beginning of a brand new year, especially after the last couple we’ve had, the idea of a fresh start is enticing. Change can be cleansing — transformational, even. In the world of branding and visual identity, though, the why behind any changes must be carefully considered and artfully executed...

“Know your customer” is perhaps the most oft-repeated business advice, and for good reason. But looking beyond physical location, demographics, attitudes, values, and other common customer data points, a deeper level of knowledge lies in understanding a customer’s daily life: What challenges do they face at work? What are the fun parts of their jobs? What new skills or knowledge would help them advance professionally? Developing this understanding helps companies relate to their clientele...

We’ve all heard the adage, “the customer (or client) is always right.” While that might be true, it’s not actionable or particularly helpful if you work with clients and are looking for ways to facilitate positive client interactions. With that in mind, CVD has put together seven secrets to help you elevate your client relationships beyond “right” or “wrong” and into “heard” and “understood.” ...