Web Design
& Illustration
for B2B

Featured Work
Tripbam Relaunch
Tripbam empowers travel managers with fully automated solutions for tracking and reviewing corporate travel market data.


The premier community for accounting firm entrepreneurs seeking to grow.

  • Year: 2021
  • Agency: Chris Vogel Design
  • Sector: Professional Services

Waypoint Robotics

A manufacturer of industrial-strength autonomous mobile robots (AMRs).

  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Tech

Campbell Travel

A corporate travel agency with Texas warmth and a future-focused mindset.

  • Year: 2021
  • Agency: Dots & Lines
  • Sector: Travel

In a Nutshell

Let's discover what makes your company unique

Express it in a memorable way

Apply it to a range of touchpoints



Distill the core of your company down to its essentials and express it in a distinct way.
Explore Service
  • Positioning Strategy
  • Logo Systems
  • Style Guides


Empathize with your user to create an interactive experience that captivates and converts.
Explore Service
  • User Experience
  • Web Design
  • Developer Documentation


Visualize your message and transform abstract ideas into tangible truths.
Explore Service
  • Iconography
  • Diagrams
  • Process Visualization


Serving lean, founder-led B2B

Whether it’s a New England-based robot manufacturer, an outdoor education provider in California, or an Australian software company, we serve clients from a variety of sectors, coast-to-coast and beyond. Even though our clients are so vastly different, they all have one thing in common: a deep passion for their own business and the businesses they serve.



Years of industry experience
Years of design agency ownership
Born, raised and educated in Germany
The Businessology Podcast
Episode #079
One Man Agency Vs. Freelancing with Chris Vogel
Chris runs Chris Vogel Design – a one-person agency that helps companies articulate answers to fundamental questions. Chris positions companies and creates distinct visual systems that capture the essence of a business.
Listen to Podcast
Partners Blog
Client Onboarding: How a One-Man Agency Qualifies Leads and Turns Them Into Clients
Unless you’re a star designer and have a plethora of big-name clients, awards, and speaking engagements under your belt, running an agency by yourself isn’t easy. Client prospecting can be especially challenging...
Read Article
Designing B2B
Medium Blog
Out with the old and in with the new? 3 great reasons to give your B2B brand a makeover.
At the beginning of a brand new year, especially after the last couple we’ve had, the idea of a fresh start is enticing. Change can be cleansing — transformational, even. In the world of branding and visual identity, though, the why behind any changes must be carefully considered and artfully executed.
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Banh Mi Salad
A recipe diagram depicting the process of making a Banh Mi Salad – illustrating ingredient relationships and plating.

Banh Mi Salad

This recipe diagram shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
Blumer CPAs
A brand identity for an accounting firm focused on helping creative entrepreneurs grow.

Blumer CPAs

Blumer CPAs help creative entrepreneurs know their accounting and tax numbers. The custom-designed wordmark celebrates the firm’s sophisticated yet creative personality.
  • Year: 2021
  • Agency: Chris Vogel Design
  • Sector: Professional Services
Pandemic Survivor
A process diagram for surviving the pandemic. Stay in the fight! Be a Pandemic Survivor!

Pandemic Survivor

The process diagram for surviving the pandemic celebrates the unbroken human spirit! Inspired by CDC and WHO guidelines, this design walks you through the steps of surviving this difficult time. Stay in the fight! Be a Pandemic Survivor!
  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Consumer Goods
Skill Capped Direct Pro
Coaching app for Skill Capped, the web-based learning platform for League of Legends, Valorant, and more.

Skill Capped Direct Pro

Coaching app for Skill Capped, the web-based learning platform for League of Legends, Valorant, and more. The styling is inspired by the HUD interface found in contemporary video games!
  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Tech

Client Testimonial

"...Chris's great sense of curiosity, his gracious listening skills and his mastery at interpreting our work has resulted in first-class representations of our programs and our vision. He guided the process with thoughtful economy. He was nimble in zooming out to the big conceptual picture, and polishing each illustration down to the finest detail. We're equipped with better tools to reach new communities and gather greater resources to support our mission..."
Development Manager
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