Web Design
& Illustration
for B2B

Featured Work
Waypoint Robotics
Creating a robust brand for industrial-strength robots

Juice Makers Association

The organization that unites independent juice companies and brings accountability to the juice industry.

  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Nonprofit

Easy Legal Billing

The cloud-based invoicing solution for the modern law firm.

  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Tech

KH Industries

A manufacturer of temporary lighting and power products for industrial and commercial end-users.

  • Year: 2019
  • Agency: Cypress North
  • Sector: Commercial & Industrial

In a Nutshell

Let's discover what makes you unique

Express it in a memorable way

Apply it to a range of touchpoints



Distill the core of your company down to its essentials and express it in a distinct way.
Explore Service
  • Positioning Strategy
  • Logo Systems
  • Style Guides


Empathize with your user to create an interactive experience that captivates and converts.
Explore Service
  • User Experience
  • Web Design
  • Developer Documentation


Visualize your message and transform abstract ideas into tangible truths.
Explore Service
  • Iconography
  • Diagrams
  • Process Visualization


A wide variety
of customers

I serve clients from many sectors – coast-to-coast and beyond. I’m fortunate not to be limited by industry or geography. Even though my clients are so vastly different, they all have one thing in common: a deep passion for their own business and the customers they serve.



Years of industry experience
Years of design agency ownership
Born, raised and educated in Germany
The Businessology Podcast
Episode #079
One Man Agency Vs. Freelancing with Chris Vogel
Chris runs Chris Vogel Design – a one-person agency that helps companies articulate answers to fundamental questions. Chris positions companies and creates distinct visual systems that capture the essence of a business.
Listen to Podcast
Shopify Partners Blog
Aug 1, 2018
Client Onboarding: How a One-Man Agency Qualifies Leads and Turns Them Into Clients
Unless you’re a star designer and have a plethora of big-name clients, awards, and speaking engagements under your belt, running an agency by yourself isn’t easy. Client prospecting can be especially challenging...
Read Article
Norway-based Fotostation is a professional-grade image management software that helps photographers optimize their workflow.


Norway-based Fotostation is a professional-grade image management software that helps photographers optimize their workflow. With a focus on blazing speed and automation tools, we designed a brand identity that emphasized efficiency and built trust in the photographer community. A simple aesthetic with highly refined typography allowed the carefully crafted messaging to shine.
  • Year: 2014
  • Agency: Dotvita
  • Sector: Tech
Banh Mi Salad
A recipe diagram depicting the process of making a Banh Mi Salad – illustrating ingredient relationships and plating.

Banh Mi Salad

This recipe diagram shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
A content + commerce platform for iOS and Android.


I had the great privilege of working with Oven Bits on their content + commerce platform: Pivot. As an integrated team member, I helped with the user experience and interface design on native iOS and Android apps for Lush Cosmetics, Imprint Edition and Rainbow Shops.
  • Year: 2016
  • Agency: Oven Bits
  • Sector: Tech
Brock, Schechter + Polakoff
A Buffalo-based CPA firm – solving unique challenges in a personable way.

Brock, Schechter + Polakoff

Cypress North, a digital marketing and development agency I work with from time to time, needed help relaunching their client's web presence. Acting as the design lead, I developed the positioning strategy and visual identity Brock, Schechter + Polakoff, a Buffalo-based CPA firm. Our goal was to project the feeling of balance and capture the personality of the team: a diverse group of experts who take a step back to find out what headwinds their clients are facing – working closely with them, side-by-side, to solve unique challenges in a personable way.
  • Year: 2017
  • Agency: Cypress North
  • Sector: Professional Services

Client Testimonial

"...Chris's great sense of curiosity, his gracious listening skills and his mastery at interpreting our work has resulted in first-class representations of our programs and our vision. He guided the process with thoughtful economy. He was nimble in zooming out to the big conceptual picture, and polishing each illustration down to the finest detail. We're equipped with better tools to reach new communities and gather greater resources to support our mission..."
Development Manager
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