the essence
of a business
to light.

Featured Work
Thriveal RE
Campaign for CPAs

In a Nutshell

Let's discover what makes you unique

Express it in a memorable way

Apply it to a range of touchpoints

Outward Bound California

An outdoor education school changing lives through challenge and discovery.

  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Nonprofit


The annual conference for juicing professionals – providing revitalizing insights and actionable takeaways.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment

Vision 2

An online giving engagement platform for churches.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Tech



Distill the core of your company down to its essentials and express it in a distinct way.
Explore Service
  • Positioning Strategy
  • Logo Systems
  • Style Guides


Empathize with your user to create an interactive experience that captivates and converts.
Explore Service
  • User Experience
  • Web Design
  • Developer Documentation


Visualize your message and transform abstract ideas into tangible truths.
Explore Service
  • Iconography
  • Diagrams
  • Process Visualization


A wide variety
of customers

I serve clients from many sectors – coast-to-coast and beyond. I’m fortunate not to be limited by industry or geography. Even though my clients are so vastly different, they all have one thing in common: a deep passion for their own business and the customers they serve.



Years of industry experience
Years of design agency ownership
Born, raised and educated in Germany
The Businessology Podcast
Episode #079
One Man Agency Vs. Freelancing with Chris Vogel
Chris runs Chris Vogel Design – a one-person agency that helps companies articulate answers to fundamental questions. Chris positions companies and creates distinct visual systems that capture the essence of a business.
Listen to Podcast
Shopify Partners Blog
Aug 1, 2018
Client Onboarding: How a One-Man Agency Qualifies Leads and Turns Them Into Clients
Unless you’re a star designer and have a plethora of big-name clients, awards, and speaking engagements under your belt, running an agency by yourself isn’t easy. Client prospecting can be especially challenging...
Read Article
Ad Sales Life
Instruction Map depicting the ad sales process.

Ad Sales Life

The cloud-based ad management software Ad Sales Genius was looking for a t-shirt design to create intrigue and connect with their audience on a deeper level. I was able to help, by creating a custom Instruction Map that depicted the ad sales process. Starting with the sales team and continuing to production and accounting, this intricate flow chart shows all the steps involved.
  • Year: 2017
  • Agency: Chris Vogel Design
  • Sector: Tech
Cold-Pressed Kitchen Layout
An isometric diagram explaining the juice production process.

Cold-Pressed Kitchen Layout

This diagram explains the juice production process in a commercial kitchen using the Goodnature X-1 cold-pressed juicer. This isometric diagram proved to be the best-converting resource ever created for the Goodnature blog.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial
Banh Mi Salad
A recipe diagram depicting the process of making a Banh Mi Salad – illustrating ingredient relationships and plating.

Banh Mi Salad

This recipe diagram shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
A content + commerce platform for iOS and Android.


I had the great privilege of working with Oven Bits on their content + commerce platform: Pivot. As an integrated team member, I helped with the user experience and interface design on native iOS and Android apps for Lush Cosmetics, Imprint Edition and Rainbow Shops.
  • Year: 2016
  • Agency: Oven Bits
  • Sector: Tech

Client Testimonial

"...Chris's great sense of curiosity, his gracious listening skills and his mastery at interpreting our work has resulted in first-class representations of our programs and our vision. He guided the process with thoughtful economy. He was nimble in zooming out to the big conceptual picture, and polishing each illustration down to the finest detail. We're equipped with better tools to reach new communities and gather greater resources to support our mission..."
Development Manager
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