Branding,
Web Design
& Infographics
for Lean B2B

Featured Work
Sequester
A complete suite of products for regenerative agriculture.

Tripbam Relaunch

Tripbam empowers travel managers with fully automated solutions for tracking and reviewing corporate travel market data.

  • Year: 2021
  • Agency: Dots & Lines
  • Sector: Tech

Waypoint Robotics

A manufacturer of industrial-strength autonomous mobile robots (AMRs).

  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Tech

Thriveal

The premier community for accounting firm entrepreneurs seeking to grow.

  • Year: 2021
  • Agency: Chris Vogel Design
  • Sector: Professional Services

About

7 years in business
Husband and wife team
Specializing in B2B branding

Clientele

Serving lean, founder-led organizations

Whether it’s a New England-based robot manufacturer, an outdoor education provider in California, or an Australian software company, we serve clients from a variety of sectors, coast-to-coast and beyond. Even though our clients are so vastly different, they all have one thing in common: a deep passion for their own business and the businesses they serve.


Services

Identity

Distill the core of your company down to its essentials and express it in a distinct way.
Explore Service
  • Positioning Strategy
  • Logo Systems
  • Style Guides

Interface

Empathize with your user to create an interactive experience that captivates and converts.
Explore Service
  • User Experience
  • Web Design
  • Developer Documentation

Illustration

Visualize your message and transform abstract ideas into tangible truths.
Explore Service
  • Iconography
  • Diagrams
  • Process Visualization
Designing B2B
Q1 2022
Out with the old and in with the new? 3 great reasons to give your B2B brand a makeover.
At the beginning of a brand new year, especially after the last couple we’ve had, the idea of a fresh start is enticing. Change can be cleansing — transformational, even. In the world of branding and visual identity, though, the why behind any changes must be carefully considered and artfully executed...
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Designing B2B
Q2 2022
Building empathy with the killer graphic
“Know your customer” is perhaps the most oft-repeated business advice, and for good reason. But looking beyond physical location, demographics, attitudes, values, and other common customer data points, a deeper level of knowledge lies in understanding a customer’s daily life: What challenges do they face at work? What are the fun parts of their jobs? What new skills or knowledge would help them advance professionally? Developing this understanding helps companies relate to their clientele...
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Designing B2B
Q3 2022
Seven secrets B2B service providers should implement today
We’ve all heard the adage, “the customer (or client) is always right.” While that might be true, it’s not actionable or particularly helpful if you work with clients and are looking for ways to facilitate positive client interactions. With that in mind, CVD has put together seven secrets to help you elevate your client relationships beyond “right” or “wrong” and into “heard” and “understood.” ...
Read Article
Banh Mi Salad
A recipe diagram depicting the process of making a Banh Mi Salad – illustrating ingredient relationships and plating.

Banh Mi Salad

This recipe diagram shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
Blumer CPAs
A brand identity for an accounting firm focused on helping creative entrepreneurs grow.

Blumer CPAs

Blumer CPAs help creative entrepreneurs know their accounting and tax numbers. The custom-designed wordmark celebrates the firm’s sophisticated yet creative personality.
  • Year: 2021
  • Agency: Chris Vogel Design
  • Sector: Professional Services
Pandemic Survivor
A process diagram for surviving the pandemic. Stay in the fight! Be a Pandemic Survivor!

Pandemic Survivor

The process diagram for surviving the pandemic celebrates the unbroken human spirit! Inspired by CDC and WHO guidelines, this design walks you through the steps of surviving this difficult time. Stay in the fight! Be a Pandemic Survivor!
  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Consumer Goods
Skill Capped Direct Pro
Coaching app for Skill Capped, the web-based learning platform for League of Legends, Valorant, and more.

Skill Capped Direct Pro

Coaching app for Skill Capped, the web-based learning platform for League of Legends, Valorant, and more. The styling is inspired by the HUD interface found in contemporary video games!
  • Year: 2020
  • Agency: Chris Vogel Design
  • Sector: Tech

Client Testimonial

"...Chris's great sense of curiosity, his gracious listening skills and his mastery at interpreting our work has resulted in first-class representations of our programs and our vision. He guided the process with thoughtful economy. He was nimble in zooming out to the big conceptual picture, and polishing each illustration down to the finest detail. We're equipped with better tools to reach new communities and gather greater resources to support our mission..."
AUBREY RAWLINS
Development Manager
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