Services

Identity

Distill the core of your company down to its essentials and express it in a distinct way.

Positioning Strategy
Logo Systems
Style Guides

Onboarding

Ask lots of questions

Getting insights and opinions from key stakeholders is an essential first step. The discovery questionnaire asks about the business, customers, and competition. The goal is to get everyone’s independent perspective and avoid groupthink.

Kickoff with discovery

Armed with the responses to the questionnaire, we kick off the project with the discovery workshop – a deep-dive session in which we explore the near/long-term goals, industry trends, customer needs, and driving-intent.

Record and transcribe

To ensure retention, the discovery session is fully recorded and then painstakingly transcribed into bullet points. This process guarantees all important thoughts are captured and taken into consideration.

Positioning strategy

The soul of your business

The positioning strategy frames up the essence of your business in the most distilled way possible. It’s a temperature check to ensure we’re all conceptually aligned. The goal is to avoid generic promises and find a unique angle. Part of this exercise is the development of key statements that articulate your mission, vision for the future, and reason for existence. To ensure a customer-centric approach, we work together to create target personas – real-world examples of people you serve.

Testimonial

“...I really liked the position strategy deck (...) I wasn't sure how valuable it would be, but was willing to just let it unfold (...) I was quite surprised. It was really great to see the business put that way...”

Brad Dunn

Head of Product and Customer Experience

SEE CASE STUDY

Blumer CPAs

A brand identity for an accounting firm focused on helping creative entrepreneurs grow.

Estuary Applications

A software development company for companies that want to affect positive change in the world.

Happy Cows Group Share

A coop in which buyers form groups to bulk purchase locally raised meat.

Brock, Schechter + Polakoff

A Buffalo-based CPA firm – solving unique challenges in a personable way.

Logo System

Your brand ambassador

An effective logo will anchor your company in the hearts and minds of customers, partners, and employees. The logo is your company’s envoy – representing everything you stand for in the most simple, elegant way.

Assembling a design toolkit

Balancing design components in a strategic way is critical. Color, typography, photography, iconography and data visualization are each tasked to accomplish a specific goal. Together, these components create a tailored look that embodies the positioning strategy and brings your brand to life.