Danny Shane
Beyond the road
Premium retro
Danny Shane is a gentleman’s brand with a premium feel that evokes an air of exclusivity. To achieve the appropriate aesthetic, we designed an italicized, Airstream-style logotype from scratch. Its nostalgic feel was counterbalanced with modern secondary fonts and a cool and sophisticated color palette.
Taking it to the web
We created a sophisticated online experience with a major e-commerce component. A hatch pattern background was created to further convey the retrospective look and feel. Tying back to the core brand assets, the Danny Shane shield container shape was used to cut into layout elements and guide the user’s eye.
This project was created by Dotvita, the interactive design agency I co-owned from 2010-2015.
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