Alfra Vico

Pure adrenaline

A high-end yacht brand with classic, Italian elegance designed to wow Middle-Eastern investors.
Year: 2008
Agency: Winntech
Sector: Commercial & Industrial
The brand's primary logotype was crafted to complement the industrial design – communicating a sense of pure adrenalin
A secondary mark was created for Alfra Vico's first prototype: the Marino 52

A bold pitch

The centerpiece of the project was a 50+ page brochure for the debut prototype: Marino 52. It needed to be showcased in a dramatic way, so we combined large-format renderings with generous amounts of white-space and introduced bright, orange accents.

Launch-ready

We produced a range of supporting materials – from trade-show graphics all the way to investor pitch documents. When we launched, the Marino 52 prototype got a lot of press and was picked up by major yachting magazines and blogs.

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