Services

Illustration

Visualize your message and transform abstract ideas into tangible truths.

 

  • Iconography
  • Diagrams
  • Process Visualization

Iconography

Instant distinction

Anchor your ideas in heads of your audience by leveraging geometric iconography. Set yourself apart and get the graphic hook needed to make an impact.

Vitacons
An icon set with a three-quarter perspective that pops off the page and gives a design more personality.

Vitacons

An icon set with a three-quarter perspective that pops off the page and gives a design more personality.
  • Year: 2012
  • Agency: Chris Vogel Design
  • Sector: Mixed
Rich’s Iconography
An icons set for Rich's – a global food products company.

Rich’s Iconography

Rich's provides a wide array of food products, menu ideas and back-of-house training, to grocery stores, restaurants, hospitals, schools and more. I developed a custom icon system – working with digital marketing and development agency, Cypress North.
  • Year: 2017
  • Agency: Cypress North
  • Sector: Commercial & Industrial
Tripbam Iconography
An icon set for Tripbam – a web-based hotel rate shopping service.

Tripbam Iconography

Since 2014, I've been developing custom iconography for Tripbam – the disruptive hotel rate shopping service.
  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Tech
Goodnature Iconography
An icon set for Goodnature – the global market leader for commercial juice presses.

Goodnature Iconography

Since 2015, I've been developing custom iconography for Goodnature – the global market leader for commercial juice presses.
  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial

Diagrams

Visualize the abstract

Make complex concepts understandable, showcase specialized systems, and visualize data to make your unique propositions come alive.

How pasteurization works
This isometric diagram depicts the process of beer pasteurization.

How pasteurization works

This isometric diagram depicts the process of beer pasteurization. This project included an interactive and printed version.
  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial
Cold-Pressed Kitchen Layout
An isometric diagram explaining the juice production process.

Cold-Pressed Kitchen Layout

This diagram explains the juice production process in a commercial kitchen using the Goodnature X-1 cold-pressed juicer. This isometric diagram proved to be the best-converting resource ever created for the Goodnature blog.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial
Banh Mi Salad
A recipe diagram depicting the process of making a Banh Mi Salad – illustrating ingredient relationships and plating.

Banh Mi Salad

This recipe diagram shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Food & Drink
Take Time For Dallas Map
Inspired by the Judgmental Maps series, this Dallas map highlights significant areas within the city.

Take Time For Dallas Map

Inspired by the Judgmental Maps series, this Dallas map highlights significant areas within the city through the combination of architectural landmarks and icons. The design avoids clunky text descriptors and ensures orientation through a DART (Dallas Area Rapid Transit) diagram along with key highways.
  • Year: 2014
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment

Process Visualization

Process made iconic

A custom-designed process diagram captures the compelling details of a flowchart while making it feel like a unified symbol – resulting in a compelling visual that reads clearly up close as well as from a distance.

Process of brewing beer
Process of brewing pour-over coffee

Process Visualization

Hyper-niche depictions

Instead of using text-heavy descriptions, these visualizations rely on icons and critical data points to communicate information. They are designed to qualify audiences and bring like-minded people together – allowing them to collectively bond over an industry-specific activity.

Ad Sales Life
Instruction Map depicting the ad sales process.

Ad Sales Life

The cloud-based ad management software Ad Sales Genius was looking for a t-shirt design to create intrigue and connect with their audience on a deeper level. I was able to help, by creating a custom Instruction Map that depicted the ad sales process. Starting with the sales team and continuing to production and accounting, this intricate flow chart shows all the steps involved.
  • Year: 2017
  • Agency: Chris Vogel Design
  • Sector: Tech
Repeal The 18th Amendment
This poster design celebrates the end of prohibition.

Repeal The 18th Amendment

Re-live the end of prohibition with this protest poster, complete with an embedded moonshine distillation process diagram and other fun 1930’s references. The design is brought to life with detailed art deco-inspired line work – tying back to the glamorous look of the Gatsby era.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment
The best rate imaginable
A web-based hotel rate shopping service that capitalizes on rate fluctuations

The best rate imaginable

Tripbam is a web-based hotel rate shopping service that capitalizes on rate fluctuations – allowing its users to select a cluster of hotels. Their Instruction Map served a specific purpose: Clarify their unique positioning within the hotel booking industry.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Tech
Bring out the best of nature
A process diagram visualizing the process of extracting juice from produce.

Bring out the best of nature

Goodnature, the world leader in cold-press equipment, was looking for a way to connect with their customers and thank them for their past purchases. I was hired to develop a process diagram to depict the process of creating cold-pressed juice.
  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial
“We love our map! It’s a great conversation starter and the best selling apparel item in our store.”
Charlie Wettlaufer
President and CMO

Pie Ranch

An educational non-profit looking to help people reach a deeper understanding of food and farming.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Nonprofit

Superbad Hit Lab

A provider of immersive event experiences with an "analog over digital" approach.

  • Year: 2016
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment

Tripbam

A web-based hotel rate shopping service that optimizes bookings for corporate travelers.

  • Year: 2019
  • Agency: Chris Vogel Design
  • Sector: Tech

Cry of the advisor

A visual system to portrait the process of becoming an advisor – the educational curriculum for Deeper Weekend 2018.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment
Explore Service
Identity
Distill the core of your company down to its essentials and express it in a distinct way.
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Explore Service
Interface
Empathize with your user to create an interactive experience that captivates and converts.
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