About


MEET CHRIS

Chris has joined branding agency Good Now as Head of Creative!

Former agency owners, Alaina and Chris find great joy in combining their breadth of experience to bring clients best-in-class brand and content strategy. With an extensive network of contractors, we can bring any vision to life.

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Testimonial

“...Chris engaged in a process that challenged our own perceptions about how we saw ourselves and the law firm we wanted. (...) He was spot on. Many times, my partner and I commented about how he made it look so easy, but we both knew that was just Chris’ expertise at work...”
Michael Melder
Partner

A proven approach

No matter the service, every project follows a tried and true process – a framework to help reveal the nuances of every customer’s distinct challenge. Many customers seek our services because of the well-calibrated approach:

  • 1: Discovery
  • 2: Definition
  • 3: Design
  • 4: Delivery
More About the Process

Core Values

It’s all about the right fit

 

We offer tremendous value to the right kind of company. When we meet with a prospective client for the first time, we try to gauge the chemistry and figure out if we’re a good fit for their needs. If we think we can add value, we’ll plead our case, but if we think it’s not a good fit, we’ll make a recommendation for an alternate approach.

Honest pay for honest work

 

This means not trying to bill whatever you can get away with. But it also means avoiding discounts or special offers. At the beginning of any project, we define scope of work, establish a timeline and set a reasonable budget. If during the project one of those three things change, we adjust the other two accordingly.

Mastery instead of competition

 

It is much more satisfying to collaborate with peers instead of competing against them. Excellence can be better achieved by self-reflection and improving the skill set by constantly wrestling with new ideas – not by diminishing others in the field.

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