Jeter Melder

Hands-on advocacy

A small yet focused legal team that solves complex challenges for clients who like to be involved.

Year: 2015

Agency: Chris Vogel Design

Sector: Professional Services

Collaboration encouraged

In an industry where the common trend is to increase caseload and grow low-cost manpower, Jeter Melder takes the opposing approach by focusing on tailored, high-quality legal work. Jeter Melder is a highly specialized law firm – not in terms of service offering, but in terms of audience. Jeter Melder only serves clients who are growth-oriented, open-minded people that care deeply about their legal issues. This participatory process and hands-on approach is what makes Jeter Melder special.

Logotype and carefully crafted monogram. Ownability is created through a distinct font with letterform customization. A positive attitude is conveyed by the ascending M. Stability is increased by reworking the stems of the Ts and Ls to firmly stand on the baseline.

Jeter Melder Monogram

Jeter Melder Logotype

Jeter Melder Badge

Jeter Melder Signage

Homepage

Blade sign

Simple yet elegant

The homepage and blade sign designs show how logo elements are combined with colors and supporting typography. In addition, a set of print pieces was developed to showcase the firm’s straightforward and measured attitude.

“...Chris engaged in a process that challenged our own perceptions about how we saw ourselves and the law firm we wanted. (...) He was spot on. Many times, my partner and I commented about how he made it look so easy, but we both knew that was just Chris’ expertise at work...”

Michael Melder

Partner