Thriveal RE

Take that leap

Thriveal is a community of accounting firm owners that exists to encourage the development of entrepreneurial CPAs. The RE campaign was created to promote the underlying principles of Thriveal.
Year: 2018
Agency: Chris Vogel Design
Sector: Professional Services

Redo. Retry. Reimagine...

The belief in iterative learning stands at the center of the RE Campaign. Thriveal helps its members balance risk and reward to ensure they’re not endangering their firm, but always asks them to make bold moves. This concept needed to be captured both verbally and visually. First, I articulated the driving principles, then, I developed a courageous and dynamic visual system.

Principles

PRINCIPLE 1: CARE

Don’t run your firm on your own

 

As an entrepreneur, you can get snarled up in the details and sometimes don’t see the forest for the trees. We ensure you not only get the outside perspective but also the emotional support needed to stay on-vision.

PRINCIPLE 2: CREATIVITY

There is no book

 

We don’t believe in best practices. When you join Thriveal you won’t get a manual for how to run your business – we expect you to author your own. We provide the parameters you need to experiment and help you build the tools to execute.

PRINCIPLE 3: COURAGE

You can’t do it wrong

 

Underlying it all is a belief in iterative learning – you need to try to win. Sometimes that means misstepping. We help you balance risk and reward to ensure you’re not endangering your firm, but we’ll always ask you to make bold moves.

Capturing iteration

Thriveal is a framework for members to write their own rules. The RE identity design ties back to Thriveal’s non-prescriptive approach. The RE lettering forms the canvas for the Leaper – a visualization of the do-over concept.

RE fill in the blank logo
Original Thriveal logo designed in 2012
RE Thriveal lockup
RE Leaper logo
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