NewStore

Omnichannel for change makers

NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built for speed and flexibility, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Chris Vogel Design was hired to elevate the NewStore brand.
Year: 2023
Agency: Chris Vogel Design
Sector: Tech

The hero is data

The Omnichannel Leadership Report is a critical assessment of 300 luxury, premium, and lifestyle retail brands and is released annually. As a category-leading document, it needed to exude confidence. Living up to the expectations within the premium/leadership space – the design projects a highly sophisticated aesthetic.

In-depth content flanked by high-impact type textures
Large-format stats surrounded by various types of data visualization
Distinct display of data to ensure scanability
In-the-moment photographs bleeding over the fold line
The global edition of the report takes a look at the current state of omnichannel in six global retail markets.

Beyond the report

The unique aesthetic of the OLR was so popular that it informed the brand at a core level. Together with the NewStore marketing team, we developed variations and expansions of the design system to cover, display ads, social media posts, motion graphics as well as multiple trade show booths.

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All Work