Campbell Travel

People first

Campbell Travel, a corporate travel agency, serves small-to-medium-sized enterprises that place service and innovation above cost. Working with the PR and content strategy consultancy Dots & Lines, we performed a comprehensive rebrand.

Year: 2021

Agency: Dots & Lines

Sector: Travel

Along for the journey

We achieved an organic brand evolution by continuing the form language introduced by Campbell’s established Airplane C. To create a contemporary and dynamic appearance, we detached the brand symbol from the logotype, developed a distinct lettering system that stands independently while leveraging the existing mark as an adjacent anchor. The Journey graphic weaves its way through the various brand touchpoints to create cohesiveness.

Logo system + color palette

Photography + Typography

The Campbell Travel Journey graphic gives layouts a signature appearance

Journey graphic adaptation for process diagrams

Journey graphic adaptation for case studies

Distinct within its industry

Campbell Travel’s unique color palette elevates the clean and clear presentation of information – making it stand out amongst its peers. As a whole, the design system effectively speaks to its audience(s) by projecting calm and comfort while, at the same time, conveying a future-forward attitude.