Bring out the best of nature

Goodnature has been building juice presses for over 40 years. As the leader in the commercial juice industry, they pride themselves in staying as close to nature as possible. To Goodnature, creating juice is about maintaining the integrity of the source product and respectfully harnessing what nature offers: perfection.
Year: 2019
Agency: Chris Vogel Design
Sector: Commercial & Industrial

A long-term relationship

Since 2015, I’ve been partnering with Goodnature to develop and enhance their brand. Together with their marketing team, we’ve been tackling product launches, service rollouts, and industry events. During that process, I’ve designed countless print pieces, an expansive library of icons, and a slew of digital applications – all with a focus on cementing the Goodnature brand into the hearts and minds of its customers.

Product logos
Utility icon set

A B2C aesthetic

Even though Goodnature is a business-to-business brand, we wanted to achieve a consumer-focused feel. A series of brand assets highlights lifestyle and end-benefits – getting away from the engineering focus typically found in commercial marketing.

Cold Press shirt design
Mighty X-1 Mini shirt design
Herbivore Grinder shirt design

Web Experiences

UX/UI across the board

The Goodnature web experience has been an instrumental part of the brand’s success. I helped shape every aspect of Goodnature’s expansive website and designed specialized applications such as ROI calculators and bottle ordering apps.

X-1 Mini product page
Consulting page
Bottle order app
Package builder app


"We started working with Chris over six years ago, and since then he has become an integral part of our marketing team. He has helped us shape our brand and tell our story so well that we constantly receive compliments from customers. We’ve worked with several agencies before Chris, and I can say for sure that he delivers the most value for our marketing dollars by far."
Charlie Wettlaufer
President and CMO
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Juicing Companion

A 160-page book with flavor pairings, nutritional information, and recipe ideas for cold-pressed juice.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Food & Drink


The annual conference for juicing professionals – providing revitalizing insights and actionable takeaways.

  • Year: 2018
  • Agency: Chris Vogel Design
  • Sector: Events & Entertainment

Carver Pump

A centrifugal pump manufacturer with an eighty-year history – made in the USA.

  • Year: 2017
  • Agency: Chris Vogel Design
  • Sector: Commercial & Industrial