Superbad Hit Lab

Put your helmet on

Superbad Hit Lab creates immersive event experiences using good, old-fashioned audio and lighting gear – driven by an "analog over digital" approach to modern gatherings.

Year: 2016

Agency: Chris Vogel Design

Sector: Events & Entertainment

Refreshingly real

When planning an event, people usually prefer the excitement and energy of a band over a DJ. Unfortunately, bands are expensive and have a limited catalog of songs. That’s where Superbad Hit Lab comes in – offering a wide repertoire of music wrapped in an exciting event experience.

Creating a showpiece

The logo system was designed to play a prominent role. In contrast to most brands, it’s job was not to only identify the brand, but to also serve as a primary content element. The idea was that it could carry a layout all by itself. In preparation for launch, I created custom record labels, a set of posters along with a complete stationery package.

The brand's retro approach is captured by a badge with a spacey 80’s feel

The mark features the Superbad Hit Lab astronaut – a mascot that embodies the spirit of the brand

Built exclusively out of geometric shapes, the Superbad Hit Lab astronaut has an iconic quality that helps anchor the identity

Single-sheet stencil

The ability to stencil the logo was a requirement from the beginning. For this reason, the form language of the identity system needed to be strong enough to work in black and white. Every element was intentionally designed to have an opening – allowing for the production of a single-piece stencil that could be easily applied.