Makers of juice unite

The juice industry is experiencing a credibility crisis. Too many profit-hungry players have been deceiving the public – making bold, nutritional claims that don’t hold up to scrutiny. The JMA stands for high-quality, nutritional beverages that support their end-customers’ health-conscious way of life. The organization fights for the integrity of juice and goes to great lengths to protect end-customers from deception.

The design captures the human element and reflects the rallying quality of the organization. A calm and welcoming color palette is combined with confident typography and imperfect photography – generating a grassroots aesthetic.