The geographic area is well known for its thermal baths and natural springs, so I decided to use water as central theme in the design. Starting with a series of posters, I created a layout split evenly between a clean, white area at the top and water at the bottom. This served as a governing element from which multiple motif variations could easily emerge.
A key goal for the logo design was to create a contemporary feel while maintaining a sense of traditional herritage. After all, San Pellegrino Terme has a rich Italian history that should be used as an asset. To continue the tie into San Pellegrino Terme’s water theme, the logo’s symbol is composed of Art Nouveau-like splashes seamlessly transitioning into a contemporary logo type.
Sadly, I didn’t make it very far in the competition. Now, looking back, I realized the design lacked the architectural emphasis they were looking for. But it was a really fun project to geek out on, and I'm still really proud of the result.