Ancient meets modern

Reliq takes a fundamentally different approach to pet products. Instead of using scents to cover up odors, it uses cutting edge nanotechnology and minerals such as volcanic ash and titanium to absorb odor and dissolve them entirely.
Year: 2011
Agency: Dotvita
Sector: Consumer Goods
The Reliq logo tells the brand story – the horizontal lines represent the earth, the dots represent the application of nanoparticles and the wavy lines represent the pet’s fur
The hieroglyphic design system was continued throughout the identity and applied to pet identifiers

It's all in the name

The name RELIQ is derived from the term “Relic“, an object that has interest because of its age or its association with the past. It represents the brand’s adaptation of ancient materials such as volcanic ash and titanium. The name is intentionally re-spelled to end in “IQ“, subtly tying back to the brand’s science-driven approach.


This project included
  • Positioning Strategy
  • Brand Naming
  • Identity Design
  • Custom Iconography
  • Package Design
This sequence of icons was created to illustrate the main product story: 1. Odor is caused by harmful, microscopic bacteria that collect on the skin, 2. Generic products can’t eliminate the bacteria because their particles are too large, 3. Reliq uses nano-sized particles that surround and dissolve the bacteria
A glimpse
Into the past
This project was created by Dotvita, the interactive design agency I co-owned from 2010-2015.
Visit Dotvita's website
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