New Circle’s mission is to educate the world in open source coding. They do this by providing professional training courses to companies around the world as well as publishing amazing amounts of free educational content.
Estuary Applications builds long-lasting, web-based software for companies that want to affect positive change in the world. They require all of their clients have a meaningful mission that isn't exclusively profit-driven. To capture this unique aspect of the business, we designed an identity with an artisan feel. We really wanted the balance the sophistication of their products with the human focus of their guiding principals. At a glance, it should be very clear: Estuary makes “handmade” software by real, skilled craftsmen.
Danny Shane designs and manufactures exquisite apparel for cyclists. In early 2013, their classy, retrospective designs were getting a lot of international attention. To help support their skyrocketing trajectory, Danny Shane hired us to give them a fresh brand identity and build them an online shop.
Instruction Maps™ is a personal project that I plan to grow over time. I wanted to create tight compositions that visualize the process of popular activities. The goal was to set expectations by giving newcomers an overview without overwhelming them with too much detail. Using key data points, it is however important that the sequence of steps is accurate. I've currently visualized the process of brewing beer, t-shirt folding and pour over coffee. I've started selling Instruction Maps on Society 6 in form of art prints, cell phone covers, etc. Check it out:
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If you're like me, you're probably using a lot of flat, grid-based icons. Over time, I've grown tired of the same old two-dimensional look. I wanted to come up with something different, so I designed Vitacons.
ProtoTest combines meticulous mobile app testing with UX expertise. For us, this seemed to be a match made in heaven. We spent quite a bit of time helping ProtoTest getting this unique positioning tweaked to perfection. Then we got to do the fun stuff – design the brand.
This project was inspired by the Japanese shirt folding meme from a couple years ago. The Fold Me t-shirt displays the four step process directly on the shirt, effectively combining theory with practice – in a nerdy, graphic design sort of way.
San Pellegrino Terme, an Italian wellness resort, was looking to reinvent their identity to accompany a facility re-model. The key goal of the design was to position the brand in the context of their famous natural springs.
Finally a resource that attempts to fix the broken world of online dating. Dotvita helped position, name and design Jerrod's List – a web app for reporting date offenders.
The Dallas United soccer club helps homeless people get back on their feet by engaging them in competitive team-based activities. The club is part of a national league that has been tremendously successful. We donated our design services to ensure the club had a strong, recognizable mark.