A dreary factory is transformed into a living natural environment through changes in color and form. The idea behind this piece was to communicate environmental awareness to a global audience. Not using words was therefore extremely important to me. I was excited to find out it made the shortlist for the 2008 Green Earth design competition organized by Design Boom.
In 2006, I went through an intense digital composite phase. I spent a lot of time photographing buildings and landscapes with the sole purpose of clipping and reassembling them into digital matte paintings. It was a great exercise to practice fundamentals such as lighting and values.
Modern Message helps apartment communities tap into the social influence of their residents. The application rewards participants for spreading the word and promoting their apartment community on social media.
The City Skyline Challenge is the annual fundraiser organized by Outward Bound California. The challenge consists of rappelling down a 23-story building. We donated our services to support the cause and designed the event logo. The goal was to create a showpiece that would communicate all by itself without having to rely on supporting art direction.
Exploring dynamic identities has been a passion of mine for quite some time. The goal behind this exercise was to differentiate target categories while simultaneously referring back to a consolidated umbrella brand. A series of logos was developed – each in a different font. At a distance, the logos create a silhouette of an elephant. Each logo is accompanied by a custom pattern and color palette to strengthen the tie to its category.
Identity Management Group prides itself on being a 360-degree provider of entertainment solutions. Their ability to orchestrate vastly different aspects of events and nightlife into one cohesive experience makes them really incredible.
Identity design has always been one of my favorites. Helping shape the appearance of a business at its core is incredibly rewarding. To me a logo isn't everything, but as the brand ambassador, it is a company's main anchor.
Reliq takes a fundamentally different approach to pet products. Instead of using scents to cover up odors, it uses cutting edge nano technology and minerals such as volcanic ash and titanium to absorb odor and dissolve them entirely.
I am very loyal to Dallas, the city I live in. Most people are unaware of all the cool stuff that is going on in this town. When Launch DFW, the local startup community, approached us to help them with their interface design, we couldn’t say no.