Tripbam has a unique positioning within the hotel booking industry. Capitalizing on rate fluctuations, the web-based service lets users select a cluster of hotels. Tripbam then automatically re-books the best room price within the cluster up until shortly before their trip. The project included the design for a fully responsive web application and marketing website along with a UI style guide.
Essen, Germany, has become quite an amazing destination. It was crowned Kulturhauptstadt (European Culture Capital) in 2010 for embracing its industrial past through the adaptive reuse of historic factories and mines. To celebrate this renaissance, I updated its coat of arms to include the current symbol of the city: Zeche Zollverein.
Inspired by the Judgmental Maps series, I created my own illustrated map of Dallas. The intent was to highlight key areas within the city by using a combination of architectural landmarks and icons that capture more abstract concepts.
See The Map
Opening a cold pressed juice bar isn’t easy – you’re dealing with an emerging trend, perishable inventory and huge, upfront equipment purchases. Pomeroy has figured out what a small business needs to thrive within the industry. We developed a holistic brand system to help them tell their story.
Skill Capped, the educational platform for video games, offers instructional courses for players who want to drastically improve their abilities. We helped define the Skill Capped user experience and designed their web application and marketing site.
Impressed with the design work we performed for the Outward Bound Schools in Baltimore and Philadelphia, Outward Bound California hired us to rethink their web presence. We combined core aspects of the previous design efforts with new branding requirements developed by Outward Bound National while infusing as much California into the design as possible.
The New Hearts Motorcycle Club is a non-profit music tour benefiting organ transplant patients and their families. When founder and singer-songwriter John Velghe asked for my help to design the identity, I couldn’t say no. The logo system takes cues from traditional motorcycle club badges. The core logo can stand on its own, or be combined with a bottom rocker for member sub-branding. The most elaborate variation is the Road Show. It combines the logo with an overarching descriptor, bottom rocker and a date.
John Evans, Founder
Targeted towards niche magazine owners, Subscription Genius helps publishers set up paywalls, automate renewals, leverage user data and, of course, manage subscribers. Our focused brand positioning efforts allowed us to create a remarkably direct message. Calming colors, refined typography and custom icon illustrations created a friendly and professional environment. The result was impressive - with double-digit increases in revenue.
For the 2014 Brew Riot home brew competition, we took the Le CorBREWsier design to the next level. A refined identity system with hand lettered typography and hand sketched icons built a new basis for the beer branding. This year we featured four unique brews, each with a signature label. We laser cut plywood into coasters, produced t shirts and setup a quick facebook page. In the end, our brown ale won first place and our stout came in second.
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