Work

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The Brewtruvian Triad.

Project by Chris Vogel Design, 2015

For the 2015 Brew Riot competition, our brew team came up with the Brewtruvian Triad – a set of beers based on the three fundamental virtues of architecture. Our Honey Ginger IPA, the all-time crowd favorite, was of course along for the ride.

Serving all of California.

Project by Chris Vogel Design, 2015

Outward Bound California, one of my favorite on-going clients, hired me to design their 2014 annual report. The non-profit’s state-wide volunteer and service initiatives were the main focus of the report. As the centerpiece of the multi-page document, I designed a map with color coded markers to help illustrate the various activities.

Shopping for hotel rates.

Project by Chris Vogel Design, 2015

Impressed with the design work Dotvita had performed previously, Tripbam hired me to design their B2B website. The goal was to extend the well received brand and create an experience that would speak to corporate travel managers.

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A seal of authenticity.

Project by Chris Vogel Design, 2015

A lot of juices are being passed off as cold pressed these day – even when they aren’t. With over 40 years in the industry, Goodnature has established itself as the gold standard and was seeking to put an end to consumer confusion. I was hired to develop a badge system to communicate certified purity. The goal was to provide juice brands with a distinguished seal to include on their labels.

Sharing happy cows.

Project by Chris Vogel Design, 2015

Happy Cows Group Share is a cooperative in which buyers form groups to bulk purchase locally raised meat. I designed the identity to look refined yet approachable. A grazing cow has cutlines to convey the company’s purpose at a glance.

Where behind-the-scenes workers unite.

Project by Motto, 2015

I worked with branding agency Motto to develop the identity for Yoke, a collaborative platform for freelancers in the entertainment industry. After articulating purpose, vision and values, Motto conducted the positioning and naming of the company. Once the strategy was set, I was brought on board to help visualize the brand.

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Raw performance. No cloud.

Project by Dotvita, 2014

Norway-based Fotostation is a professional-grade image management software that helps photographers optimize their workflow. We designed FotoStation's brand identity to reflect their functional focus and Scandinavian roots.

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Designing our design firm.

Project by Dotvita, 2010 - 2015

Now that Dotvita has closed its doors, I wanted to commemorate the company by assembling a collection of materials we created over the past 5 years. Together, Dave Onkels and I put together a multitude of marketing tools, sites and brand accessories that not only looked pretty but also allowed us to grow into a remarkably profitable design agency.

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Making inputs sexy.

Project by Dotvita, 2014

Bizfi is a financial marketplace for small businesses offering funding options that go far beyond traditional bank loans. With a need to quickly establish credibility within the industry, we were hired to design the brand identity, loan application experience and dashboard interface.

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Personalizing brewcraft.

Project by Chris Vogel Design, 2014

The homebrew scene is rapidly evolving and there is a growing need for visual distinction – even at the smallest level. I helped develop the personal brand of residential brewer Myke Welch. A unique identity was created by using location references as well as a custom mascot design.

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