Christeli has been making mattresses for almost a century. Under growing pressure from new competitors, Christeli decided it was time to reexamine their brand. Motto, a branding agency I work with from time to time, created a phenomenal strategy that leveraged Christeli’s heritage in a powerful way while positioning them for the future. I helped develop the visual system and translate it to various touchpoints.
Sperity helps people with less-than-perfect credit drastically improve their financial situation. Branding agency Motto was engaged to develop their positioning, naming, identity and web experience. As part of the Motto team, I not only helped with the strategy but also with the design of key brand elements such as logo, supporting visuals and iconography.
Heritage Auctions, the nation’s third largest auction house, was looking to boost mobile traffic by launching a fully responsive web experience. Dotvita developed a multi-screen strategy and designed all major page-views for their website: ha.com.
West Side Workers is an initiative to unite tech industry professionals on the west side of the DFW metroplex. I designed a badge to pick up on the western theme commonly associated with Fort Worth – using a longhorn as the centerpiece and including stars as decorative elements.
For the 2015 Brew Riot competition, our brew team came up with the Brewtruvian Triad – a set of beers based on the three fundamental virtues of architecture. Our Honey Ginger IPA, the all-time crowd favorite, was of course along for the ride.
Outward Bound California, one of my favorite on-going clients, hired me to design their 2014 annual report. The non-profit’s state-wide volunteer and service initiatives were the main focus of the report. As the centerpiece of the multi-page document, I designed a map with color coded markers to help illustrate the various activities.
Impressed with the design work Dotvita had performed previously, Tripbam hired me to design their B2B website. The goal was to extend the well received brand and create an experience that would speak to corporate travel managers.
A lot of juices are being passed off as cold pressed these day – even when they aren’t. With over 40 years in the industry, Goodnature has established itself as the gold standard and was seeking to put an end to consumer confusion. I was hired to develop a badge system to communicate certified purity. The goal was to provide juice brands with a distinguished seal to include on their labels.