Work

Hands-on advocacy.

Project by Chris Vogel Design, 2015

Justin Jeter, a Dotvita client from 2011, approached me to help position his new firm and create the brand identity. Together with his business partner, Michael, they were setting up a small yet focused legal team to solve complex challenges for clients who like to be involved.

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"This is my second project with Chris (...) I could not be happier with the value he provided."

Justin Jeter, Partner

The bed is a sacred place.

Project by Motto, 2015

Christeli has been making mattresses for almost a century. Under growing pressure from new competitors, Christeli decided it was time to reexamine their brand. Motto, a branding agency I work with from time to time, created a phenomenal strategy that leveraged Christeli’s heritage in a powerful way while positioning them for the future. I helped develop the visual system and translate it to various touchpoints.

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A new way to access energy.

Project by Motto, 2015

Orison offers energy storage solutions for home and business. Going up against home battery heavyweights such as Tesla, Orison was in need of a highly refined brand with a distinct message. Motto was hired to develop a focused strategy, rename the brand and design the Identity. I collaborated with the Motto team to create the logo system, overarching visual style and icon illustrations.

Reclaiming your name.

Project by Motto, 2015

Sperity helps people with less-than-perfect credit drastically improve their financial situation. Branding agency Motto was engaged to develop their positioning, naming, identity and web experience. As part of the Motto team, I not only helped with the strategy but also with the design of key brand elements such as logo, supporting visuals and iconography.

Going responsive in a big way.

Project by Dotvita, 2014 - 2015

Heritage Auctions, the nation’s third largest auction house, was looking to boost mobile traffic by launching a fully responsive web experience. Dotvita developed a multi-screen strategy and designed all major page-views for their website: ha.com.

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A badge for the FW part of DFW.

Project by Chris Vogel Design, 2015

West Side Workers is an initiative to unite tech industry professionals on the west side of the DFW metroplex. I designed a badge to pick up on the western theme commonly associated with Fort Worth – using a longhorn as the centerpiece and including stars as decorative elements.

The Brewtruvian Triad.

Project by Chris Vogel Design, 2015

For the 2015 Brew Riot competition, our brew team came up with the Brewtruvian Triad – a set of beers based on the three fundamental virtues of architecture. Our Honey Ginger IPA, the all-time crowd favorite, was of course along for the ride.

Serving all of California.

Project by Chris Vogel Design, 2015

Outward Bound California, one of my favorite on-going clients, hired me to design their 2014 annual report. The non-profit’s state-wide volunteer and service initiatives were the main focus of the report. As the centerpiece of the multi-page document, I designed a map with color coded markers to help illustrate the various activities.

Shopping for hotel rates.

Project by Chris Vogel Design, 2015

Impressed with the design work Dotvita had performed previously, Tripbam hired me to design their B2B website. The goal was to extend the well received brand and create an experience that would speak to corporate travel managers.

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A seal of authenticity.

Project by Chris Vogel Design, 2015

A lot of juices are being passed off as cold pressed these day – even when they aren’t. With over 40 years in the industry, Goodnature has established itself as the gold standard and was seeking to put an end to consumer confusion. I was hired to develop a badge system to communicate certified purity. The goal was to provide juice brands with a distinguished seal to include on their labels.

The Pyre Post