I designed a series of bottle labels for Goodnature, the leader in cold pressed juice presses. As part of the project, I further developed the icon style, I designed previously, to include more colors and shading. The goal was to create a compelling set of illustrations that jumped off the bottle.
I had the great privilege of working with Oven Bits on their content + commerce platform for iOS and Android. As an integrated team member, I helped with the user experience and interface design on native apps for Lush Cosmetics, Imprint Edition and Rainbow Shops.
Born out of the frustrations of the corporate work environment, Corporate Vitamins is a little satire mixed with irony. I was hired to design a series of posters that visualized some of Corporate Vitamin’s humorous statements.
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For the 2016 Brew Riot home-brew competition, I evolved our loose, sketchy illustration style to incorporate more detail. Inspired by the ornamentation of art deco, this set of beers features prominent Dallas buildings – tying back to our architecture theme.
I'm constantly looking for ways to optimize my process and improve the experience for my clients. When creating a quote, it is important to me that project scope and timeline are properly visualized. This way, my proposals are easy to understand.
Superbad Hit Lab offers immersive event experiences using good, old-fashioned audio and lighting gear. We created a spacey 80’s identity to capture the company’s “analog over digital" approach.
Goodnature has been manufacturing industrial-grade juice presses for over 40 years. Using the re-branding efforts of Hornall Anderson as a jumping-off point, I expanded Goodnature's identity and designed multiple touchpoints – including website, brochures, tradeshow booth and apparel.
One of my favorite on-going clients, Tripbam, was looking for a unique gift to send to customers, partners and supporters. I was able to help, by creating a custom Instruction Map™ – depicting the process of getting a low rate using a series of compelling data points.
Christeli has been making mattresses for almost a century. Under growing pressure from new competitors, Christeli decided it was time to reexamine their brand. Motto, a branding agency I work with from time to time, created a phenomenal strategy that leveraged Christeli’s heritage in a powerful way while positioning them for the future. I helped develop the visual system and translate it to various touchpoints.