Work

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Designing the sales process.

Project by Chris Vogel Design, 2016

I'm constantly looking for ways to optimize my process and improve the experience for my clients. When creating a quote, it is important to me that project scope and timeline are properly visualized. This way, my proposals are easy to understand.

Put on your helmet.

Project by Chris Vogel Design, 2016

Superbad Hit Lab offers immersive event experiences using good, old-fashioned audio and lighting gear. We created a spacey 80’s identity to capture the company’s “analog over digital" approach.

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Bring out the best in nature.

Project by Chris Vogel Design, 2015-2016

Goodnature has been manufacturing industrial-grade juice presses for over 40 years. Using the re-branding efforts of Hornall Anderson as a jumping-off point, I expanded Goodnature's identity and designed multiple touchpoints – including website, brochures, tradeshow booth and apparel.

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Getting the best rate, visualized.

Project by Chris Vogel Design, 2015

One of my favorite on-going clients, Tripbam, was looking for a unique gift to send to customers, partners and supporters. I was able to help, by creating a custom Instruction Map™ – depicting the process of getting a low rate using a series of compelling data points.

Hands-on advocacy.

Project by Chris Vogel Design, 2015

Justin Jeter, a Dotvita client from 2011, approached me to help position his new firm and create the brand identity. Together with his business partner, Michael, they were setting up a small yet focused legal team to solve complex challenges for clients who like to be involved.

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"This is my second project with Chris (...) I could not be happier with the value he provided."

Justin Jeter, Partner

The bed is a sacred place.

Project by Motto, 2015

Christeli has been making mattresses for almost a century. Under growing pressure from new competitors, Christeli decided it was time to reexamine their brand. Motto, a branding agency I work with from time to time, created a phenomenal strategy that leveraged Christeli’s heritage in a powerful way while positioning them for the future. I helped develop the visual system and translate it to various touchpoints.

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A new way to access energy.

Project by Motto, 2015

Orison offers energy storage solutions for home and business. Going up against home battery heavyweights such as Tesla, Orison was in need of a highly refined brand with a distinct message. Motto was hired to develop a focused strategy, rename the brand and design the Identity. I collaborated with the Motto team to create the logo system, overarching visual style and icon illustrations.

Reclaiming your name.

Project by Motto, 2015

Sperity helps people with less-than-perfect credit drastically improve their financial situation. Branding agency Motto was engaged to develop their positioning, naming, identity and web experience. As part of the Motto team, I not only helped with the strategy but also with the design of key brand elements such as logo, supporting visuals and iconography.

Going responsive in a big way.

Project by Dotvita, 2014 - 2015

Heritage Auctions, the nation’s third largest auction house, was looking to boost mobile traffic by launching a fully responsive web experience. Dotvita developed a multi-screen strategy and designed all major page-views for their website: ha.com.

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A badge for the FW part of DFW.

Project by Chris Vogel Design, 2015

West Side Workers is an initiative to unite tech industry professionals on the west side of the DFW metroplex. I designed a badge to pick up on the western theme commonly associated with Fort Worth – using a longhorn as the centerpiece and including stars as decorative elements.

The Pyre Post