Work

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The authentic family experience.

Project by Cypress North, 2017

Acting as the design lead for digital marketing and development agency Cypress North, I developed the positioning strategy, identity and web design for Kayak Pools – the nation's leading above-ground pool company.

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It's an ad sales life.

Project by Chris Vogel Design, 2017

The cloud-based ad management software Ad Sales Genius was looking for a t-shirt design to create intrigue and connect with their audience on a deeper level. I was able to help, by creating a custom Instruction Map™ that depicted the ad sales process. Starting with the sales team and continuing to production and accounting, this intricate flow chart shows all the steps involved.

A culture of balance.

Project by Cypress North, 2017

Cypress North, a digital marketing and development agency I work with from time to time, needed help relaunching their client's web presence. Acting as the design lead, I developed the positioning strategy and visual identity Brock, Schechter + Polakoff, a Buffalo-based CPA firm. Our goal was to project the feeling of balance and capture the personality of the team: a diverse group of experts who take a step back to find out what headwinds their clients are facing – working closely with them, side-by-side, to solve unique challenges in a personable way.

What purposeful looks like.

Project by Chris Vogel Design, 2017

Carver Pump, a centrifugal pump manufacturer, was looking to update their identity and reimagine their website. I positioned their company, designed their brand and developed a set of supporting touchpoints with the unifying theme: Built for purpose.

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Fluent in digital.

Project by Chris Vogel Design, 2016

Cypress North is a Buffalo-based agency that combines digital marketing and software development into a seamless experience. Having partnered with them on multiple projects in the past, when they asked me to develop their positioning strategy, reimagine their identity and design their new website, I eagerly jumped at the opportunity.

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1,000 bottles of juice a day.

Project by Chris Vogel Design, 2016

I worked with the Goodnature team to develop a diagram that explains the juice production process in a commercial kitchen using their X-1 cold-pressed juicer. I opted for an isometric approach and elaborated on the illustration style I had previously developed for Goodnature.

How to make a salad.

Project by Chris Vogel Design, 2016

The visualization of recipes has been a long-time interest of mine. This Instruction Map™ shows how to make a Korean-inspired Banh Mi Salad. In addition to explaining the steps involved, it illustrates ingredient ratios and assembly. The design relies on a variety of stylistic elements – including icon illustration, data visualization and product photography (a first for me).

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The spirit of handmade tradition.

Project by Motto, 2016

With a clean aesthetic and a nod to the past, it's the balance of contemporary and vintage that defines Crown + Buckle Black Label. From brand story to identity design, I helped branding agency, Motto, with the development of their client's sub-brand.

Pesky, little tasks.

Project by Chris Vogel Design, 2016

Vision2 is a cloud-based giving platform for churches with a mission to free up their customers – giving them more time to grow their church and become better stewards. I developed a campaign that conveyed their message.

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Booze and Gatsby.

Project by Chris Vogel Design, 2016

Re-live the end of prohibition with this protest poster, complete with an embedded moonshine distillation process diagram and other fun 1930’s references. The design is brought to life with detailed art deco-inspired line work – tying back to the glamorous look of the Gatsby era.

The Pyre Post