Outward Bound California needed a new identity for their Boundless capital campaign. I developed a logo system and a series of marketing materials with a bold and motivating feel – integrating iconic California locations while strengthening the Outward Bound parent brand.
I designed a logo badge for Outward Bound California's annual fundraiser in which participants rappel from the roof of the Hilton San Francisco Union Square. The logo portrays SF in unexpected ways – combining clouds, skyscrapers, the Bay Bridge and the ocean in a clean and memorable emblem.
Rich's provides a wide array of food products, menu ideas and back-of-house training, to grocery stores, restaurants, hospitals, schools and more. Working with digital marketing and development agency, Cypress North, I redesigned the Rich's site and developed a custom icon system.
Acting as the design lead for digital marketing and development agency Cypress North, I developed the positioning strategy, identity and web design for Kayak Pools – the nation's leading above-ground pool company.
The cloud-based ad management software Ad Sales Genius was looking for a t-shirt design to create intrigue and connect with their audience on a deeper level. I was able to help, by creating a custom Instruction Map™ that depicted the ad sales process. Starting with the sales team and continuing to production and accounting, this intricate flow chart shows all the steps involved.
Cypress North, a digital marketing and development agency I work with from time to time, needed help relaunching their client's web presence. Acting as the design lead, I developed the positioning strategy and visual identity Brock, Schechter + Polakoff, a Buffalo-based CPA firm. Our goal was to project the feeling of balance and capture the personality of the team: a diverse group of experts who take a step back to find out what headwinds their clients are facing – working closely with them, side-by-side, to solve unique challenges in a personable way.
Carver Pump, a centrifugal pump manufacturer, was looking to update their identity and reimagine their website. I positioned their company, designed their brand and developed a set of supporting touchpoints with the unifying theme: Built for purpose.
Cypress North is a Buffalo-based agency that combines digital marketing and software development into a seamless experience. Having partnered with them on multiple projects in the past, when they asked me to develop their positioning strategy, reimagine their identity and design their new website, I eagerly jumped at the opportunity.
I worked with the Goodnature team to develop a diagram that explains the juice production process in a commercial kitchen using their X-1 cold-pressed juicer. I opted for an isometric approach and elaborated on the illustration style I had previously developed for Goodnature.
With a clean aesthetic and a nod to the past, it's the balance of contemporary and vintage that defines Crown + Buckle Black Label. From brand story to identity design, I helped branding agency, Motto, with the development of their client's sub-brand.